Are you still on the fence about building a writer website?
You somehow know it’s the way to go, but you’re not sure it’s worth your time.
This blog post is going to convince you that building a website is one of the best things you can do for your freelance writing business. You’ll learn how it can work better than any marketing strategy. You’ll discover how it can transform your value as a writer. You’ll make friends and you’ll have fun while you’re at it.
A writer website can help you grow your freelance writing business, but it can also help you grow as a writer and a business owner.
You don’t have to be a marketer, programmer or copywriter to build a writer website. You already have the writing chops to write great web content for your site. The rest of the skills you can learn on your own as you go. Which leads to the first reason you should build a writer website:
1. It adds valuable skills
You know why people pay high rates for some writers? Because they know that their skills go beyond writing. They know these writers know what keywords are, how to use a Content Management System like WordPress to publish blog posts, how to promote content on social media and the list goes on.
You can learn and improve these skills when you have a writer website. It will be your first learning environment for digital marketing skills. This is when you evolve from being a newbie, clueless writer to a confident, multi-skilled freelancer. This means you can demand higher rates and your clients won’t even resist.
2. Prospective clients will know how to reach you
Let’s say a content manager for a big publication is browsing articles online. He finds your article. He sees your author bio at the end of the article with a link back to your site. He clicks on it and learns about your work. He’s impressed. He decides to reach out and talk to you for a possible job. He goes to your Contact/Hire Me tab. Boom — instant writing gig goes to your inbox. All while you’re probably asleep or doing other things.
3. It’s marketing that works 24/7
With all the marketing you need to do — answer job ads, send pitches, attend networking events — building a writer website doesn’t require as much time from you. It will take a lot of work, but only in the beginning. Once you’re done, you can just take a break and work on other things.
A website can be like Siri for interested customers. It’s there anytime and it can answer most questions with a click of a button. If clients want to know more, they simply send you an email.
While a website shouldn’t be your only marketing strategy, it does help you more when combined with other efforts for promoting your work.
4. It can lead to non-writing work
Having a website doesn’t just mean you can get offers to write. It can also mean other opportunities beyond writing. You might be asked to collaborate on a project related to your industry. You might be asked to be a guest speaker for an important event or get interviewed in a podcast. If people are impressed with your work (which reflects in your website), they’re bound to offer you work that might even be outside your expectations.
If people are impressed with your work (which reflects in your website), they’re bound to offer you work that might even be outside your expectations. It also gets you out of your comfort zone and try new things you might actually enjoy.
5. It builds a following
You know how pop singers have a horde of adoring fans? That can happen to you, too. You don’t have to make records and dance to silly tunes, though. You only have to build a writer website and make it awesome. If you keep working on your site, share your work and connect with your audience, it’s possible to have followers who believe and even emulate your work.
When you do get fans, talk to them and give them a minute of your day. I promise you it’s worth your while. Your site might be a way for you to make a living, but it can also be a way for you to help others and that’s even more exciting.
6. It will filter out low-paying clients
Let’s face it: not all job offers are created equal. Some low-paying job offers will come your way, even if your website carries the logos of popular blogs and brands you have written for. You can stop peanut-paying jobs in its tracks with a Hire Me page that clearly states you don’t work for $1 an article.
You can even post your rates so there’s no confusion. It’s not a guarantee that you won’t ever get stingy offers in your inbox, but at least it will lower the possibilities of that happening. Even if you don’t post your rates, just the way your writer website is designed (it should look super slick and professional) will already give visitors an impression that you’re not cheap.
7. You need it for your author bio
Most blogs and websites provide information about their authors at the bottom of an article. This can be a few lines about you, the author. It also can include a link to your website. This is one way for your website to get more visitors, and some of them might be future clients.
Even paying clients will allow an author bio on your posts, so take advantage of this little space and put a link to your site. You never know what opportunities open up to you from that one link. Don’t know how to write your bio? Check out these helpful tips from the Hubspot blog.
8. It builds your confidence
If you can pick only one reason to build a website, let it be this one. You can turn from zero to pro just by building a website.
Having a writer website is a way to silence all the negative self-talk you have in your head. It’s a tangible proof that you are serious about your freelance writing business. When you see it on your screen, then your mind tells you anything is possible. You are out there. You are making it happen. You’re not sitting around wishing you can start a writing career. You’re already doing it.
Ready to build your site?
If you’re not sure where to start, I’m making it easier for you. Sign up below to get a copy of my free ebook, Hire Me: Build A Website That Turns Visitors To Clients. It’s for any writer who wants to build a website from scratch the right way.